The writing is on the toilet wall

“I am completing a specification for an intranet today and the following is included in the specifications list,” says Joe, who does not want us to reveal his last name.

“A blogging component. It will appear on screen as ‘Blog roll’ and look like a toilet roll on a holder (with perforated lines) and one blog teaser per sheet. The blog will probably start off being specifically for a few members of staff, but then may expand and include guest writers.”

“Not sure what this says about what they think of either their readers or their blog writers,” Joe says.

We could hazard a guess, and from our experience of blogs it is probably not too wide of the mark.