Bar humbug

We have put so much effort into naming the IT pub, we have not given any thought to the sort of people we want to drink there.
Paul Harper writes from ICI: ‘I for one would not be seen dead in an IT pub. It would be full of gormless people who have just bought their new PC from Comet and want free consultation on how to network it to their video recorder.
‘It is the same reason that after years of putting up with these people, I reply “marketing” when people ask what I do for a living.
‘Go to a pub that specifically attracts them? Not this side of a cold day in Hades,’ he says, making him exactly the sort of person we want in our IT pub.
Every pub has a grumpy old git propping up the bar, and Paul, you’re ours.