Small steps

PR campaigns are where cynicism starts, and dangerous inaction results (Green initiatives just a PR exercise, Newsdesk blog).

Computer science has always been linked to making things faster, smaller and more efficient, so reducing the technology footprint in these respects is inevitable.

These footprints also correlate directly to a better bottom line. As long as green enables lower-impact consumerism, but consumerism all the same, and is not linked to green ethics, including sustainability, non-violence, and social justice, this kind of posturing will happen. It is hard to imagine how modern, successful companies will achieve this.

John Dumbrille