Eon enables banks to improve service with new module

In an effort to help banks provide more effective customer service, EON Technologies has added a component to its Java-based BankFrame product set.

The added BankFrame Customer Relationship Management (CRM) component should allow CRM strategists to exploit data warehouses to improve customer profiling and service delivery. A key component is the Java Catalog Manager, which uses data compression to enhance the system's capability to extract and manipulate large volumes of data dynamically.

Areas covered by BankFrame CRM include Profiling, which helps to build up a profile of a customer; Personalisation, enabling the customer to view and manage their bank relationship from one screen; and Campaign/Targeting Support, which enables the definition and management of marketing campaigns.

CRM's management and reporting tools allow BankFrame to produce management reports and analysis of banking services usage, and customer behaviour.

All of the above Java components allow the user to build up a comprehensive profile of the customer.

"The industry keeps hearing how integration of diverse data sources is the key barrier to successful implementation of CRM, especially for high-street banks," said Jim Callan, MD of EON. "The component-based approach offers seamless customer relationship management - from call centre, to branch, to online banking."

EON: (00353) 1 478 2932.