Spotify uses Rypple to create the social enterprise

Music subscription service uses Salesforce product to connect the business to its employees, and its employees to one another

Music subscription service Spotify has implemented performance management software Rypple, a product from Salesforce.com, to better connect the business to its employees, and its employees to one another.

In a presentation at Salesforce.com's Cloudforce event today, executives from Spotify explained that they wanted to make their firm as social as possible.

"We have a close collaboration with Facebook, we try to be as social as possible. We want to live up to the ideal of the social enterprise.

"Rypple underpins what we're trying to do. We want to connect everyone inside the company, so needed a collaborative tool. Rypple provides the toolbox needed by the modern company," said various employees in a video shown at the event.

Johan Persson, head of organisational development at Spotify, added that the tool enables real-time collaboration around project work, from anywhere.

"You can see updates on the projects you're working on, add to it on the fly, and instant message colleagues.

"It used to be a lot easier to high-five one another [when we're we all based in one place], but now we're in different parts of the world we need Rypple."

The firm initially indentified the business need for Rypple by determining that employees should all be connected to the firm and its vision, wherever they are based in the world.

"We asked ourselves how we create contacts and collaboration within the organisation, and how employees should be connected to Spotify and its vision whether they're in Sweden or Australia," said Persson.

He added that all staff now have a Rypple account, enabling everyone at the firm to see one another's targets, and give feedback and offer help.

"Everyone at Spotify has a Rypple account. We put up every individual's quarterly targets, and now people can reach out if they find something interesting that may help somone. It creates more employee collaboration."