How we used Zoom in 2022
Audio and web conferencing platform shares findings about how we have communicated over the last year.
As 2022 draws to a close, Zoom has shared some statistics about about how customers have used Zoom over the past year. The company looked at numbers of meetings held as well as duration, number and length of phone calls and also webinar and event sessions, Some interesting findings over a 12-month period (November 1, 2021, to October 31, 2022) include:
- Tuesday is the busiest day for the number of meetings, conference room usage, and hosting hybrid events.
- Wednesday is the busiest day for making phone calls, sending team chats, using virtual whiteboards, and hosting webinars.
- Thursday is the most popular day for people to use @all in Zoom Team Chat.
In contrast, these activities drop off significantly on Mondays and Fridays. Whether these findings reflect a desire to catch up on tasks requiring quiet concentration or a dose of the Blue Mondays is entirely down to interpretation.
The busiest times of the year are January and October, reflecting perhaps the energy people might bring to a new year and a similar burst of energy as summer holidays end. In fact mid-to-late October is stacked full of events according to Zoom. Event producers may wish to take note.
Meeting sizes have got a little smaller, with the average number of participants reducing from ten to seven, perhaps reflecting a return to office working for many employees two or three days a week. Average meeting length was also slightly reduced from 54 to 52 minutes.
Also indicative of hybrid working becoming a settled work pattern was the steady rise in activity for the conferencing solution Zoom Rooms which saw an average of 6.5% increase month-over-month since November 2021.
Circling back for some low-hanging fruit
Zoom also interviewed 2800 people and analysed the results by gender and age, although distaste for some activities transcended both. Bad meeting habits cited included talking over other people, people throwing questions in at the end of a meeting which has already over run, and people eating but not muting themselves first.
Millenials particularly disliked Friday afternoon meetings and ALL CAPS TYPING.
Corporate jargon continues to annoy almost everybody. Men, particularly baby boomers were most likely to detest being told to, "think outside the box," whereas more women were likely to object to a request to "circle back." The phrase "low-hanging fruit," drew universal ire. Gen Xers and millenials are likely to loathe the term "synergise," and those from Gen Z dislike being instructed to "take this offline," or that somebody "will ping you."
More baby boomer hate emojis than any other generation. Sad face.
The full findings of the survey can be seen here.