Apple takes aim at rivals in new privacy-focused ad campaign

New ad shows smartphone users swarmed by birds and bats, depicting intrusive security cameras

clock • 2 min read
Apple takes aim at rivals in new privacy-focused ad campaign
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Apple takes aim at rivals in new privacy-focused ad campaign

Apple is taking aim at its browser rivals with a new ad campaign that positions Safari as the champion of user privacy.

The campaign, titled "A Browser That's Actually Private," uses a humorous approach to highlight the ways Safari protects users from online tracking compared to other browsers. The centerpiece of...

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