David Devany

Part of the IT Leaders 100 - a list of the most influential IT leaders in the UK in 2024.

David is a retail, eCommerce, IT, multi-channel strategy and marketing expert with over 20 years of domestic and international experience. Currently the Group Chief Marketing, Customer & Digital Officer at Iceland Foods, he leads marketing, digital, eCommerce, loyalty, data insights, and development/technology across Iceland's brands.

David has held senior leadership roles at major retailers like Shop Direct, Claire's, Littlewoods and JJB Sports. He specialises in creating high-performing teams that drive sustained, profitable growth through capabilities spanning IT, programme management and strategy. Under his leadership, Iceland's online business grew from under £100 million to over £1 billion in 5 years.